Share Description
In this course, you will learn:
- Clearly convey your brand's purpose, vision, mission, values, and tagline.
- A tried-and-true scientific approach can help you successfully grow your company.
- Create smart consumer personas to successfully communicate with your target customers.
- Strategically outthink other brands and competitors.
- Learn the 5 unbreakable laws of brand building.
- Develop the founding attitude required to develop a successful brand.
- Verify your business idea and position it optimally in the market.
- Choose the best brand archetype for your brand to give it character and personality.
Syllabus:
- The Brand Building Framework
- Branding 101
- The 5 Laws Of Brand Building
- The Successful Founder's Mindset
- The Scientific Reason Why Brands Grow
- Verifying Your Business Idea
- Understanding Brand Positioning
- Creating Your Customer Persona
- Competitor Analysis To Find Strategic Opportunities
- Choosing Your Brand Archetype
- Developing Your Internal Purpose, Vision, Mission Statement & Values
- Confirming Your Brand Positioning
