In this course, you will learn:
- How to figure out what your brand's positioning and values are and how to establish them.
- How to plan and execute brand marketing campaigns.
- What to look for when evaluating a brand equity management system.
- How can you create strategies that keep your brand's existing resonance?
- Introduction to brand management
- Customer-based brand equity (CBBE)
- Brand resonance
- Brand elements
- Brand value chain
- Designing brand building marketing programs
- Designing and implementing brand architecture strategies
- Brand extensions
- Managing brands over time
- Managing brands over geographic boundaries and market segments