Brand Strategy for Online Platforms

Description

In this course, you will learn:

• To help you conceptualise your brand, consider how a brand is analogous to a person.
• Examine the aesthetic distinctions between offline and online branding, as well as how each requires a different communication strategy.
• After you've laid the foundation for your branding concept, you can start interpreting it using typeface, colour, tone of voice, and other elements.
• Make a digital mood board with the visual aspects, cramming as much information as you can into it to tie in with your concept.
• Create a wireframe for your webpage to determine how and where your elements will fit on the page.
• Experiment with all of the pieces in your mood board to discover the right balance for your visual style.
• With a focus on your brand's principles, use James' essential ideas to determine the tone of voice and personality that is most suited to your brand, leading you to the finishing touches of your project to complete the course.

Syllabus:

1.  Introduction

   • About Me

   • Influences

   • What We Will Do In This Course?
      

2.  Intro to Branding

   • What Is a brand?

   • Brand Elements

   • Visual Differences Between Online and Offline

   • Creating Your Core Values For Your Brand
      

3. Interpreting and Applying Your Brand Online

   • Interpreting Your Brand Online

   • Creating the Mood Board

   • Creating a Wireframe

   • Applying a Mood Board to a Wireframe

   • Creating an Online Style Guide
      

4.  Writing for Online Content

   • Writing Tips

   • Brand Tone of Voice
      

5. Final Project

   • Brand Strategy for Online Platforms