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In this course, you will :
- Discover how to find design inspiration. Art, nature, and colour can all contribute to how your brand stands out in the marketplace.
- Learn how to market position your product and brand. Learn why your product needs to "stand" for something, and why your own consumer perspective is important.
- Discusses the significance of market research, how to identify gaps in product offerings, and how to evaluate your competition.
- Explains how to create your brand DNA, from logos and names to building your brand portfolio.
- Discusses how she builds brand loyalty, tells her brand's story, and chooses models.
- Learn how to identify and build relationships with your customers. Brand loyalty is determined by how much your consumer values your brand.
- The way fashion brands interact with their customers has changed as a result of social media. Diane discusses the best approaches to marketing on these platforms.
- Careful collaborations can propel the growth of your brand. Diane explains how she chooses brand partnerships and avoids pitfalls.
- Diane and a student talk about their sources of inspiration, influences, and career goals.
- Discusses the roles of influences and muses with a rising designer.
- Discover how she learned about the industry, advertising, and the power of image early in her career.
- Talks about how she launched — and then relaunched — her iconic wrap dress.
- Discusses failure and the value of staying true to oneself.
- shares her philosophy and inspires you to begin designing your brand—and your life.
Syllabus :
- Discovering the Industry
- Developing Your Product - Part 1
- Developing Your Product - Part 2
- Product and Market Research
- Building Your Brand DNA
- Taking Your Brand Into The World
- Connecting With Your Consumer
- Using Social Media
- Brand Extensions
- Student Session: Catherine
- Student Session: Danny
- Diane’s Journey - Part 1
- Diane’s Journey - Part 2
- Mental Toughness
- Diane’s Third Act
