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Syllabus:
- Meet Your Instructors: Jeff Goodby & Rich Silverstein
- Who We Are & How We Got Here
- Make Something Out of Nothing
- got milk?
- How to Make Advertising That Lives in Culture: Three Ways to Engage
- Working With Brands
- Goodby’s Rules for Creative Vandalism
- How to Tell a Story in 30 Seconds
- On Craft: Writing, Design, and Giving Direction
- Is It Funny Enough?
- It’s Great, but They’ll Never Buy It: Selling a Crazy Idea
- Anatomy of a Campaign
- The Super Bowl
- Advertising Is Everything... and Everything Is Advertising
- Bringing Humanity to the Corporate World
- Giving Back
- New Business: The Machine at Maximum Speed
- How to Start an Agency, Specifically This One
