Advanced Google Analytics

Description

In this course, you will :

• Learn how to collect data specific to your business using configurations such as Custom Dimensions, Custom Metrics, and Event Tracking.
• The course will also demonstrate advanced analysis techniques such as segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies such as remarketing and Dynamic Remarketing, which show ads to customers who have previously visited your website.

Syllabus :

1. Data Collection and Processing

• Google Analytics data collection
• Categorizing into users and sessions
• Applying configuration settings
• Storing data and generating reports
• Creating a measurement plan

 

2. Setting Up Data Collection and Configuration

• Organize your Analytics account
• Set up advanced filters on views
• Create your own Custom Dimensions
• Create your own Custom Metrics
• Understand user behavior with Event Tracking
• More useful configurations

 

3. Advanced Analysis Tools and Techniques

• Segment data for insight
• Analyze data by channel
• Analyze data by audience
• Analyze data with Custom Reports

 

4. Advanced Marketing Tools

• Introduction to remarketing
• Better targeting with Dynamic Remarketing

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