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In this course, you will :
- Implement Google Analytics under beginner and advanced scenarios
- Learn who their audience is and how they interact with your website
- Understand where their traffic comes from and how those users navigate between pages of your site
- Build, manage, and share custom reports with your colleagues
- Answer specific questions you have about how your site is performing.
- Have the skills they need to measure web traffic through to revenue and ROI.
