Visual Identity Design: Create Contemporary Branding

Description

In this course, you will :

• She shows you how to create a visual personality with a solid foundation from beginning to end. Create a brand identity for Gen Z that includes a mission and vision, colour scheme, typography, and other elements. Reach the hearts of a younger audience through raw and authentic branding.
• Examine the fundamentals of branding, from naming to establishing a vision and mission, and consider how a branding workshop can assist you in gathering the information you need to create a strong identity.
• Examine the research methods available to help you understand your target audience.
• Next, create a mood board of images and keywords to help guide your design decisions.
• Choose a colour palette for your project, as well as a primary and secondary font. Examine examples of brand identity systems and learn how to create your own by combining shapes, icons, colours, and layouts.

Syllabus :

1. Design Strategy

• Introduction to Branding
• Brand Workshop
• Research
• Mood Board

 

2. Building a Visual Identity

• Logo
• Colour Palette
• Fonts
• Identity System

 

3. The Presentation

• Mock-ups
• The Layout
• The Packaging

 

4. Some Extras to Stand Out

• Social Media
• Goodies

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