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In this course, you will :
- Learn how to combine custom typography and illustration in a balanced emblem.
- Learn how to use those elements to create a strong badge logo composition, from sketching your layout to perfecting your design with expressive type and colour.
- You will know how to create a visual identity and a unique wearable logo for any team or group by the end of this course!
- Learn about the history of badges and how they became universal. Clark explains what a badge is and walks you through the process of creating a mood board to set the tone for your project.
- Begin the design process by determining what distinguishes the group you want to represent, and then use these references to inspire your crew name, imagery, and lettering.
- Clark shares his techniques and tricks for creating a balanced and impactful layout for your composition after sketching out your main elements.
- Learn how to vectorize your badge effectively and enhance it by adding a framework, experimenting with expressive lettering, refining the imagery, and selecting the focal point of your design.
- Learn how to use complementary colours to tie everything together and add extra details to balance your composition. Finally, use mock-ups of your design to see how it would look in real life.
Syllabus :
1. Creating Your Project
- History of Crew Badges
- Anatomy of a Badge Logo
- Mood Board
2. Concept and Structure
- What Crew Are You?
- Sketching and Layout
- Composition Taking Shape
3. Cleaning and Perfecting
- Building Your Structure
- Lettering and Typesetting
- Imagery and Focal Point
4. Tweaks and Mock-Ups
- Color Economy and Harmony
- Finalizing Your Badge Logo
- Mocking up Your Logo
