Theory of Change for Brand Communications

Description

In this course, you will learn:

• The Four A's framework can help you establish your brand.
• Outline your theory of change to explain the need, work, and outcomes that your social initiative addresses.
• To improve communication with your target audience, present your theory of change in an infographic.

Syllabus:

• Introduction to the course 
• Four a's Framework
• The Need
• The Work
• The Results
• Strategy to action