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Digital business models are upending 50-year-old corporations in telecommunications, transportation, advertising, e-commerce, automotive, insurance, and a variety of other industries. This course will look at the business models of western software disruptors like Apple, Google, Facebook, and Amazon, as well as eastern disruptors like Xiaomi and WeChat. The course employs a structured framework for analysing business models, complete with numerous examples that students can apply to their own business or case study.
We will look at how software developers are not only innovators, but also decision makers in today's competitive battles ranging from mobile to cloud, and from consumer goods to enterprise software. In addition, we will demonstrate how developers are the driving force behind digital business models by using examples from a variety of industries, ranging from healthcare to aviation.
Syllabus :
1. Introduction to Digital Business Models
- Lesson 1: How digital challenges traditional management strategy
- Lesson 2: What is a business model?
- Lesson 3: Digital as a business model
2. How Internet companies use digital business models
- Lesson 1: How the business models of Apple and Google work
- Lesson 2: How the business models of Facebook and Amazon work
- Lesson 3: How the business models of Xiaomi and WeChat work
- Lesson 4: Asymmetric business models – creating unfair advantage
3. Developers as the new Decision Makers
- Lesson 1: Developers – today's software innovators and decision makers
- Lesson 2: The developer platforms landscape
- Lesson 3: The languages and motivations of software developers
4. Developers as the Engine of Digital Business Models
- Lesson 1: From software innovators to resellers
- Lesson 2: Developers as product extenders
- Lesson 3: Developers as resellers and distributors
- Lesson 4: Case studies in the drones and travel industries
- Lesson 5: Case studies in the retail and agriculture industries
- Lesson 6: Case studies in enterprise sales and gaming industries
5. Build your own Digital Business Model
- Lesson 1: The recipe for platform and asymmetric business models
- Lesson 2: The digital business model canvas
- Lesson 3: More examples using the digital business model canvas
