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In this course, you will learn :
- Create a successful event series with an increasing number of attendees.
- Monetize events in the most effective ways possible and encourage your attendees to spend as much as possible.
- Obtain press coverage and publicity for your events.
- If you have specific questions, seek personalised assistance from the instructor.
- Learn how to promote your events using social media and SEO.
- Use events to promote any business, even if it is not directly related to events.
- Events bring in clients and generate revenue.
- Avoid discussing liability protection and whether you should obtain insurance.
- How to hire employees.
- Attend office hours with the instructor and have your questions answered in person by an expert.
Syllabus :
- Event marketing
- Setting up your event listings
- If you are an event planner like party planner or wedding planner
- Pre event marketing to generate buzz and keep audience engaged
- During and after-event marketing
- Publicity and influencer marketing for events
- Getting images to use for your event listings
- Event management
- Dealing with vendors
- Event insurance
- Business registration for events
- Writing the event plan document
- Event monetization
- SEO for events
- Event planning
- Event merchandise and branding strategy taken to the next level
- Promoting your events with Facebook and getting extra reach
- Facebook Business Manager For Ads
- Setting up your Facebook business page for running event ads
- Starting to run Facebook ads from your Facebook page
- Facebook Pixel and retargeting audiences from your website
- Basics of creating your website
- Further resources
