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In this course, you will learn :
- Create an effective and persuasive Event Plan.
- recognise the significance of each component of event planning and production
Syllabus :
1. Introduction to Event Planning & Production
- Introduction to Event Planning
- Who is this workshop for?
- What you can expect in this workshop
- Where to start
- Event industry
- The importance of an Event Plan
2. Researching your event
- Why you should research your market
- So who is your audience?
- What makes your event so unique?
- Interview Dede Flemming, Lightning in a Bottle Festival
- Interview Stefanie Jones, Event & Conference Manager
3. Marketing, promotion & social media
- Your marketing plan
- Components of your marketing plan
- Writing a press release
- Social media and your event
- Interview Brittany (Britz) Robins, Shambhala Music Festival
4. Budgeting & Sponsorship
- Budgeting your event or festival
- Sponsorship and your event
- Interview Steven Haines, Stern Grove Festival
5. Permits & Licenses, Procurement, and Insurance
- Interview Dede Flemming, Lightning in a Bottle Festival
- Interview Steven Haines, Stern Grove Festival
- Procurement & contracts
- Insurance and your event
6. Event production
- Interview Dede Flemming, Lightning in a Bottle Festival
- Different team roles
- Interview Dede Flemming, Lightning in a Bottle Festival
- Interview Steven Haines, Stern Grove Festival
7. Choosing your venue
- Audience needs
- Your location
- A dream location that turns into a nightmare...
8. Site survey
- What is a site survey?
- What to look for when conducting a site survey?
- The Event Safety Guide (UK edition)
- Guide to Safety at Sports Grounds (UK edition)
9. Site design
- What is site design?
- What is the exit capacity at your event?
- Considering the maximum capacity at your event
- Interview Michelle Geddes, RFID technology
10. Creating a risk assessment for your event
- The importance of a risk assessment for your event
- Risk assessment
- Risk assessment: Guidelines for concerts, events, and organised gatherings
- Risk Assessment Matrix
11. Health & Safety at your event
- Your role within Health & Safety at your event
- Health & Safety examples for your event
- Answer to the calculation exercise
- Interview Stefanie Jones, Drugs Policy Alliance
12. Your environmental plan
- Your environmental plan
- Noise or music?
- Transport and your event
- Toilets at your event
- Interview Nick Algee, Sustaining Solutions
- Interview Dede Flemming, Lightning in a Bottle Festival
- Interview Melissa McClary, Klean Kanteen
13. Final advice
- Time to start planning your event
- Last piece of advice from Lightning in a Bottle Festival
- What makes a good Event Producer? Stefanie Jones
- What are the characteristics of a good event planner? Steven Haines
