Social Media Marketing in Practice

Description

In this course, you will learn :

• How digital, social, and mobile technology are influencing consumer behaviour and expectations, posing new challenges and opportunities for businesses.
• How marketers use Buyers Journey concepts in conjunction with digital channels to influence behaviour and online purchase decisions.
• How to use content marketing principles to find, reach, and engage audiences, as well as to begin building brand loyalty and advocacy
• The advantages and disadvantages of incorporating social media into a company's overall digital strategy

Syllabus :

• Social Media and Digital Marketing Fundamentals
• Social Media and Social Content Strategy
• Facebook, Instagram, and Snapchat Marketing
• Twitter, LinkedIn, and YouTube Marketing