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In this course, you will learn :
- Get clients by promoting your local business with the most effective strategies.
- Stop wasting time and effort on marketing strategies that aren't bringing in customers.
- If you have specific questions, seek personal assistance from the instructor.
- Local SEO: Have multiple listings for your company in the top ten results on Google.
- Use YouTube and other popular websites to promote yourself locally.
- Use social media to promote your local business.
- Increase your client base, revenue, and overall business.
- Create a high-converting website that encourages visitors to call you and become customers.
Syllabus :
- Local small business marketing course Introduction
- Google My Business and the local 3-pack Google map rankings
- How to set up your local small business website
- First part of SEO: SEO introduction and keyword research
- Second part of SEO: On-page SEO
- Starting with creating backlinks for SEO (third part of SEO)
- Citations to start the process of ranking your site higher on Google search
- Off page SEO and link-building
- Webmaster tools to check search performance and crawling & indexing status
- Creating your own promotional merchandise that also sells on Amazon and Etsy
- Full Yelp setup and the model for working with other local directories
- YouTube for local businesses
- Social media marketing for your local small business
- Twitter marketing
- Business card marketing & business networking for your local business
- Flyer marketing to help you promote your local small business
- How to get referrals
- Running local events and workshops to drive sales for your local business
- Email marketing and autoresponder
- Facebook ads and retargeting
- Setting up a Facebook business page to run the ads
- Finishing the Facebook ad setup and setting up the pixel and retargeting
