Description
In this course, you will :
- Introducing yourself to the buyer
- Preparing for the sales call
- Building rapport
- Telling your story
- Making the main sales pitch
- Handling objectives
- Closing the sale
- Managing customer relationships
Syllabus :
1. Introducing Yourself to the Buyer
- Explaining what you do, simply
- Who I've helped and how I've helped them
2. Preparing for the Sales Call
- Personal motivation story
- Take the stress out of the call
3. Building Rapport
- Why I do what I do
- I'll tell you when I can't help you
- I'll tell you when I made a mistake
- I'll go to bat for you with my company
- I'm not who you think I am
- Founding story
- How we're different from our competitors
4. Making the Main Sales Pitch
- Your product's invention or discovery
- Explaining the problem
- Customer success
- The "two roads" story
- Adding value
5. Handling Objections
- Objection response
- Negotiating price
- Resolving objections before they come up
6. Closing the Sale
- Creating a sense of urgency
- Arming your sponsor
- Coaching the breakup
7. Managing Customer Relationships
- What's worked well in the past
- Building loyalty
- Summarize the call