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In this course, you will :
- Dive into the fundamentals of commercial filmmaking, starting with the evolution of social media advertising.
- Learn how to conduct client research and create a brief with them in mind. Then, come up with campaign ideas that fit the parameters of your brief.
- guides you through the pre-production process, beginning with the creation of a script, shot list, and mood board for your project.
- Learn about the significance of set design, from art direction to location and wardrobe. Learn how to compose a shot and how light affects what you see on the screen from Jose.
- Investigate the post-production editing procedure. Jose introduces you to Splice, a mobile video editing app, and walks you through his own video editing process.
- This tutorial will show you how to put the finishing touches on your commercial and export your finished product.
- Learn how to use your smartphone to plan, shoot, and edit a professional commercial video from start to finish.
Syllabus :
1. Basic Concepts of Commercial Filmmaking
- The Brief and The Idea
- Researching the Client
- One-Man Band
- Evolution of Advertising in Social Media
2. Pre-production
- The Final Image: Shots, Composition, and Light
- Preparing Your Set in Style
- Script, Shot List, and Mood Board
3. The Shooting
- Shooting a Commercial for a Beer Brand
- Introduction to Direction
- Basic Settings: Your Tools
4. Post-production
- Editing Basics
- Editing Your Commercial
