Share Description
This course is all about understanding the power of a luxury brand and managing it thoroughly. This course talks about the strategies and skills which are essential while developing and managing luxurious brands. It starts by explaining the essence of the luxury industry and later describes a few specificities and criticisms of good marketing. It also describes how to evaluate the research journals. This course aims to teach you a few long term-trends in the luxury industry and the changes which might occur in the industry in the near future.
Topics Covered:
- Introduction To The Luxury Industry: Get introduced to the concept of the luxury industry and discuss in detail its essence.
- Power And Lifecycle: Learn about the brand potential which exists in these luxury brands and understand how luxury goods are managed within the industry.
- Clients: Learn in detail about the luxury clients and analyse their behaviour. Also, study the long-term trends in the luxury market.
- Brand Identity: Know what brand identity means and understand the DNA and codes of a few luxury brands.
- Retailing Of Luxury: Understand the entire system of international distribution and retailing of the brands and see how trends vary in the system.
- Management Of The Brands: Understand in detail about the brand creation, brand sustainability and brand communication in the industry.
- And Many More Topics..
Who Will Benefit?
- Brand Managers: Individuals who want to specialise in the sector of luxury brands and learn about the brand lifecycle.
- Fashion Design Students: All those who want to learn the theory of luxury management and work on the data and research journals of luxury brands.
- All those who are about to launch a brand which is a high-end or a luxury brand and want to learn in detail about its dynamics.
Why Choose This Course?
As you choose this course, you come across multiple strategies which successfully help you build and manage a luxurious brand. This course benefits you by teaching you techniques to overcome problems in the luxury industry and teaches necessary strategies for management. You will also learn how to manage the data of luxury brands both graphically and numerically. By the end of this course, you will gain insights into the evaluation and analysis of the research journals and the context of the luxury brands.
