In this course, you will :
- Learn how to use typography, layout style, colour, and imagery to create a visual language that communicates to an audience and provides a strong identity to a brand. The vision of one designer is at the heart of every great publication.
- Learn about the influences that inspire him and his work, as well as what to expect from the course.
- Dive into editorial design to learn about the various levels involved, from the narrative to the structure.
- Learn what a design system is and how it works in media projects.
- Guides you through the process of understanding a client's needs and translating them into print, web, and other designs
- Begin with typography to investigate the methods and processes involved in developing your designs. Then discuss grids and spacing, their importance, and how to use them.
- Learn how to use colour and imagery to express personality before looking at how to use your designs across multiple mediums to create a cohesive visual identity.
- Shows you how he presents his projects to clients and responds to their feedback
1. The Basics
- What Is Editorial Design?
- What Is a Design System?
- Understanding the Client and the Audience
- Spirit and Tone
2. The Design Process
- First Steps and Typography
- Grids and Spacing
- Colour, Imagery and Structure
- Thinking "Cross-Platform"
- From Product to Brand
3. Presenting, Delivering and Implementing Your Designs
- Presenting to the Client
- Delivery and Implementation