Art Direction for Creative Visual Branding

Description

In this course, you will learn:

• Learn what an art director does, how they work in the design industry, and what role they play in a creative team.
• Learn how to use a case study to examine a client's brief and how to ask the correct questions to guide your research.
• Then, utilizing Linus' mood board structure, map out your ideas with your mood board, explore the visual language and message you wish to portray.
• Start working on your brand project by going over all of the creative tools that shape your visual communication and determining what each one's role is. Create a logo, pick a color scheme, look for typography, and plan out each visual element strategically.
• Create your mockups after deciding on your design system, artwork, and photography style.
• Finally, learn how to show it in a professional manner and consider the various applications as well as how it might expand with additional graphic aspects.

Syllabus:

1.  Introduction

   • About Me

   • Influences

   • What We Will Do in This Course?
      

2.  Design Strategy

   • The Figure Of An Art Director

   • Defining The Brand Project

   • Investigation

   • Inspiration And Mood Board
      

3. Identity Design

   • Symbol & Logo (Sketching)

   • Colour Palette And Typography 1

   • Colour Palette And Typography 2

   • Photographic Style, Illustration & Graphic System

   • Mockups (Look and Feel) 1

   • Mockups (Look and Feel) 2

   • Website and Social Media
      

4.  Brand Book

   • The Brand Book

   • Usage and Final Tips
      

5. Final Project

   • Art Direction for Creative Visual Branding