Influencer Marketing: Create Social Media Campaigns (Alejandra Gonzalez Martínez de Escobar)

Description

In this course, you will learn:

• How to create effective influencer marketing campaigns. She walks you through the influencer marketing ecosystem and offers advice on how to select the ideal influencer to collaborate with. 
• Learn the essentials of developing and measuring your influencer marketing programs. If you are a content producer or want to become one, learn about one of the most significant components of the creator economy: brand collaborations.

Syllabus :

1. The Basics of Influencer Marketing

• What Does Influencer Marketing Really Mean?
• Getting to Know the Creator Economy Landscape
• Useful Lingo!

2. Developing the Right Influencer Marketing Strategy

• Setting a Goal
• Identifying the Target Audience
• Choosing the Right Allies: Influencers and Third Parties
• Selecting the Right Platforms and Actions

3. Executing and Managing the Influencer Marketing Campaign

• The 5-Step Plan
• Building a Killer Brief
• The Programming and Performance Results Template
• Tips and Tricks to Keep in Mind

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