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In this course, you will learn :
- What exactly are social media influencers?
- What kinds of social media influencers are there?
- Why is it important for Influencers to understand intellectual property?
- What kinds of intellectual property rights can influencers own?
- How can influencers protect and commercialise their copyrights?
- Terms and conditions for copyrighted works uploaded to social media channels.
- What should influencers be aware of when using someone else's copyrightable work?
- How can influencers protect their trademarks - what types, registration procedures, terms, costs, licencing, and so on?
- What should influencers be aware of when dealing with the trademarks of others?
- How can influencers safeguard internet domain names - domain types, registration options, terms, costs, and so on?
- How can influencers protect industrial designs - what are the benefits, requirements, registration options, terms, and costs, for example?
- What is the connection between trade secrets and the business of social media influencers?
- What are publicity rights, and how can influencers use them?
Syllabus :
- Social media influencers and intellectual property rights
- Social media influencers and copyright rights
- Social media influencers and trademarks
- Social media influencers and internet domain names
- Social media influencers and industrial designs
- Social media influencers and trade secrets
- Social media influencers and right of publicity
