Free Digital Marketing Tutorial - Digital Marketing Fundamentals with Live Projects

Description

In this course, you will learn:-

• Recognize the various digital marketing channels.
• Integrate digital marketing components and channels into your overall marketing plan.
• Learn how to keep track of your return on investment and how to calculate it.
• Possess the capacity to develop internet marketing strategies.

Syllabus:-

• Digital Marketing Overview

• Introduction To Digital Marketing

• Terms and Phrases in Digital Marketing

• Assessment

• The Different Channels Of Digital Marketing

• Organic Search

• Social Media Marketing

• Paid Search

• Email Marketing

• Retargeting

• Case Study In Channel Selection 1

• Case Study In Channel Selection 2

• Overview

• Components Of Digital Marketing

• Demographics

• Content

• Website

• Influencers

• Profiling Target Audience

• Profiling Competitors

• SWOT Analysis

• Creating Buyer Personas

• Assessment

• Overview

• Creating A Digital Marketing Plan - Part A

• Creating A Digital Marketing Plan - Part B

• Template For Digital Marketing Plan

• Defining Goals

• Monetizing Goals

• Calculating ROIs

• Assessment