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In this course, you will learn :
- Intro to the Digital Garage
- Your digital opportunity
- Your online goals
- Building your online presence
- Marketing your online presence
- Analyse and adapt
- The benefits of an online strategy
- Taking a business online
- Understanding customer behaviour
- How to stand out from the competition
- Using goals to improve business performance
- Using e-commerce to sell
- Taking payments and managing orders
- Creating a smooth e-commerce experience
- Product promotion and merchandising
- Retargeting for e-commerce
- Choosing your online presence
- How websites work
- Key website ingredients
- Websites and your business goals
- Make your website easy to use
- Website design do’s and don’ts
- Marketing to the locals
- The power of local directories
