Description
In this course, you will learn :
- How to turn a concept into a profitable business.
- Create and implement a successful marketing strategy.
- The essential elements of the marketing mix.
- Critical thinking skills in corporate decision making.
- How to make a firm more sustainable by market testing.
- Develop as a person and gain confidence in your ability to be a successful entrepreneur.
Syllabus :
- How to generate a business idea
- Introduction to market research
- capability
- Introduction to the marketing Mix
- Product
- Price
- Promotion
- Place
- brand Loyalty
- Data Analysis
- customer persona
- forecast