Digital Marketing Masterclass:Get Your First 1,000 Customers

Description

In this course, you will :

• Understand the basics of growth marketing and traction channels.
• Drill down on customer pain points and build user personas.
• Align marketing channels with their personal preferences and skills.
• Use Twitter and Facebook to conduct research and sales outreach.
• Canvas Reddit, Meetup, and other platforms to canvas for customers.
• Set up, manage, and analyze user stats & behaviors through Google Analytics.
• Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews.
• Set up, populate, and use an Instagram account.
• Market using 3 different techniques on Instagram.
• Set up, populate, and use a Snapchat account.
• Market using 4 different techniques on SnapChat.
• Build and maintain a press list.
• Strategize angles for pitching and being covered by press.
• Understand the mentality and mindset behind press & journalists.
• Successfully manage relationships with press and pitch them successfully.
• Build a comprehensive content marketing plan.
• Build and maintain a content calendar.
• Use 5 different techniques for coming up with blog & content ideas.
• Promote their content through 6 different strategies.
• Employ the skyscraper technique successfully.
• Find, track, and land guest posting spots on other blogs and outlets.
• Plan, script, and produce videos for marketing.
• Analyze and track video marketing metrics.
• Decide which camera equipment fits their budget and needs the best.
• Effectively combine video marketing with pre-existing content.
• Strategize and produce videos for marketing on YouTube.
• Build landing pages for email or lead capture.
• Understand the best practices of creating and promoting lead magnets, like webinars & white papers.
• Analyze your on site SEO factors and optimize them.
• Conduct keyword research for SEO opportunities.
• Manage keyword density and other metrics needed for ranking on Google.
• Design, plan, and start advertising on Google, Bing, and Facebook.
• Analyze & understand search engine marketing & social ad marketing metrics.