Share Description
In this course, you will :
- Understand the basics of growth marketing and traction channels.
- Drill down on customer pain points and build user personas.
- Align marketing channels with their personal preferences and skills.
- Use Twitter and Facebook to conduct research and sales outreach.
- Canvas Reddit, Meetup, and other platforms to canvas for customers.
- Set up, manage, and analyze user stats & behaviors through Google Analytics.
- Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews.
- Set up, populate, and use an Instagram account.
- Market using 3 different techniques on Instagram.
- Set up, populate, and use a Snapchat account.
- Market using 4 different techniques on SnapChat.
- Build and maintain a press list.
- Strategize angles for pitching and being covered by press.
- Understand the mentality and mindset behind press & journalists.
- Successfully manage relationships with press and pitch them successfully.
- Build a comprehensive content marketing plan.
- Build and maintain a content calendar.
- Use 5 different techniques for coming up with blog & content ideas.
- Promote their content through 6 different strategies.
- Employ the skyscraper technique successfully.
- Find, track, and land guest posting spots on other blogs and outlets.
- Plan, script, and produce videos for marketing.
- Analyze and track video marketing metrics.
- Decide which camera equipment fits their budget and needs the best.
- Effectively combine video marketing with pre-existing content.
- Strategize and produce videos for marketing on YouTube.
- Build landing pages for email or lead capture.
- Understand the best practices of creating and promoting lead magnets, like webinars & white papers.
- Analyze your on site SEO factors and optimize them.
- Conduct keyword research for SEO opportunities.
- Manage keyword density and other metrics needed for ranking on Google.
- Design, plan, and start advertising on Google, Bing, and Facebook.
- Analyze & understand search engine marketing & social ad marketing metrics.
