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In this course, you will :
- be able to comprehend how marketing has evolved as a result of the digital revolution
- be able to learn new marketing strategies and apply them to your company
- boost your self-assurance and knowledge of digital marketing strategies
- discover how consumer behaviour is changing
- Discover how to create an effective digital presence that encourages consumer engagement.
- Learn how to develop digital marketing strategies that make use of current technologies throughout the customer journey.
Syllabus :
- The Digital Disruption and its trends
- How Marketing Has Changed
- Changes in your customer journey
- The impact of the digital disruption in your customers Micro-Moments
- The importance of video content to your marketing strategy
