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Brand and Product Management

Learn Brand and Product Management from IE Business School.

(*)(*)(*)(*)(*)4.7
595 reviews
duration

15 h

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Brand and Product Management

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value.

(*)(*)(*)(*)(*)4.7
486 reviews
duration

13 h

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Market Research and Consumer Behavior

The first course in this specialization lays the necessary groundwork for an overall successful marketing strategy.

(*)(*)(*)(*)(*)4.3
86 reviews
duration

6 h

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Understanding economic policymaking

This is the first of the three courses part of the Globalization, Economic Growth and Stability Specialization.

(*)(*)(*)(*)(*)4.8
84 reviews
duration

14 h

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Pricing Strategy

Pricing is one of the most important but least understood marketing decisions.

(*)(*)(*)(*)(*)4.6
97 reviews
duration

14 h

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Positioning: What you need for a successful Marketing Strategy

Learn Positioning: What you need for a successful Marketing Strategy from IE Business School.

(*)(*)(*)(*)(*)4.4
65 reviews
duration

11 h

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Marketing Mix Fundamentals

Learn Marketing Mix Fundamentals from IE Business School

(*)(*)(*)(*)(*)4.5
264 reviews
duration

11 h

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Branding and Customer Experience

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities.

(*)(*)(*)(*)(*)4.6
10 reviews
duration

13 h

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Trade, Immigration and Exchange Rates in a Globalized World

This is the second of the three courses part of the Globalization, Economic Growth and Stability Specialization.

(*)(*)(*)(*)(*)4.7
20 reviews
duration

13 h

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Brand Identity and Strategy

Learn Brand Identity and Strategy from IE Business School. Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.

(*)(*)(*)(*)(*)4.3
34 reviews
duration

20 h

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Brand & Content Marketing

Learn Brand & Content Marketing from IE Business School. Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling.

(*)(*)(*)(*)(*)4.5
17 reviews
duration

12 h

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Business Opportunities and Risks in a Globalized Economy

This is the last of the three courses part of the Globalization, Economic Growth and Stability Specialization

(*)(*)(*)(*)(*)4.8
9 reviews
duration

11 h

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Marketing Mix Implementation Capstone

After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned

(*)(*)(*)(*)(*)4.6
54 reviews
duration

20 h

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Marketing Strategy Capstone Project

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice.

(*)(*)(*)(*)(*)4.6
4 reviews
duration

32 h

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Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

(*)(*)(*)(*)(*)4.6
822 reviews
duration

6 h




Details about IE Business School free courses and classes online

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Collection of free IE Business School Courses and MOOCs online

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