
Brand and Product Management
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value.

13 h

Market Research and Consumer Behavior
The first course in this specialization lays the necessary groundwork for an overall successful marketing strategy.

6 h

Understanding economic policymaking
This is the first of the three courses part of the Globalization, Economic Growth and Stability Specialization.

14 h

Pricing Strategy
Pricing is one of the most important but least understood marketing decisions.

14 h

Positioning: What you need for a successful Marketing Strategy
Learn Positioning: What you need for a successful Marketing Strategy from IE Business School.

11 h

Branding and Customer Experience
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities.

13 h

Trade, Immigration and Exchange Rates in a Globalized World
This is the second of the three courses part of the Globalization, Economic Growth and Stability Specialization.

13 h

Brand Identity and Strategy
Learn Brand Identity and Strategy from IE Business School. Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.

20 h
Subjects
Details about IE Business School free courses and classes online
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Collection of free IE Business School Courses and MOOCs online
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