In this course you will learn
- How you want to market your product
- The role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
- To use various approaches to strategically price products and services
- The steps to designing and managing a distribution channel
- To distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts
- The current nature, structure, key players, and future of trade marketing.
- How to construct, manage and evaluate advertising and media promotion.