Share Description
In this course, you will learn:
- About essential growth measures and practical tactics for successfully scaling your organization.
- About the relationship between CAC and LTV, as well as how to assess and manage them for company optimization. Understanding how different business models affect these KPIs can allow you to make more educated judgments about your company's long-term performance.
- Why improving the customer experience is critical for increasing retention rates and lowering CAC. Referral marketing and growth loops are discussed, as well as A/B testing.
- Discover how increasing client retention rates can boost LTV.
- How to achieve long-term growth by balancing CAC and LTV. You'll learn about the CAC to LTV ratio, which is an important indicator for determining the efficacy of a company's customer acquisition activities. Also includes techniques for lowering customer acquisition costs.
Syllabus:
- Growth Mindset
- The Only Metric You Need to Care About
- Decreasing Your CAC
- Growing Your LTV
- Leveraging CAC and LTV for Exponential Growth
