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In this course, you will learn:
- About the differences between generations in regard to user experience and needs, and how to structure your projects to account for a wide range of potential users.
- Different generations have a range of needs when it comes to user-centered design.
- Why it's crucial to strategically plan UX design that's going to attract and retain the right audiences and the right customers.
Syllabus:
- Introduction
- Designing for different generations
1. Understanding the Generations
- Understanding Baby Boomers
- Understanding Gen X
- Defining the Oregon Trail generation
- Defining Millennials
- Understanding Gen Z
- Defining Gen Alpha
2. Research Techniques
- Qualitative research techniques
- Quantitative research techniques
- Usability testing for different generations
- Using video studies
- Mobile diary studies
3. Planning Your UX Research
- Recruiting tips for different audiences
- Question writing for different audiences
4. Design Patterns for Different Generations
- Translating research to design
- Design patterns for Baby Boomers
- Design patterns for Gen X
- Design patterns for Millennials
- Design patterns for Gen Z
- Design patterns for today's Gen Alpha children
- Designing across generations
