Gamification: Motivation Psychology & The Art of Engagement

Description

In this course, you will learn :

• Learn about the psychology of human behaviour.
• Motivate your students, employees, customers, users, and even yourself.
• Create an engagement strategy to effect change in a community.

Syllabus :

1. The Science of Motivation

• Dopamine: The Natural Reward Chemical
• Pavlovs Dog and skinners Rats
• What Naturally Motivates Us?
• Intrinsic and Extrinsic Motivation
• Section Summary

 

2. Status and Other Extrinsic Rewards

• Status
• Social Proof

 

3. Mastery

• Giving Feedback
• Creating Rules
• Make It Difficult
• Stepping stones
• Reward Loops
• The Desire To Master

 

4. Meaning

• It's Always Been About Meaning
• What Do People Really Enjoy?
• Creating Meaning
• the Art of Storytelling

 

5. Autonomy

• Masters of Contributing
• Give Them Options
• Let Them Fail
• We Love To Fail
• Status Seesaw
• Kill Your Ego

 

6. Community

• Finding Community
• Loneliness Epidemic
• Let Them Help
• What's Stopping Us Been Us?

 

7. Building Our Engagement Plan

• Building Our Engagement Plan

 

8. Example and Reference

• Examples Introduction
• Gamification in Games
• Instant Feedback
• Multi Sensory Feedback
• Progress Bars
• Multiple Feedback Loops
• Continual Progress
• Loss Aversion
• Currency
• Gold Card
• Lottery
• Likes
• Engagement vs Motivation

Show more