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This course will look at the music industry in the United States through the lens of Vanderbilt University's location in Nashville, TN. Nashville is a major music centre in the United States, and the music produced there has a global following, particularly in the country, rock, pop, singer-songwriter, and Americana genres.However, regardless of musical style or genre, students will learn that the fundamental principles of recording, marketing, copyright, licencing, and live performance are the same.
Syllabus :
1. Recording & Record Labels
- Home Recording
- Professional Studio Recording
- Interview: John McBride
- A Walk Through Blackbird Studio
- Studio Jobs & Roles
- Home vs Studio
- Evolution of a Song Recording
- Music Education Programs
- A History of Audio Formats
- Hands On with Audio Formats
- A Performance & Cylinder Recording: Greg Reish
- Major Record Labels
- Independent Record Labels
- Current State of the Recording Industry
2. Copyright & Publishing
- Basic Principles of Copyright
- PROs
- International Royalties
- Publishing Royalties
- Sound Recording Rights
- Music Composition Rights
- Public Domain
- Elvis, The Songwriter
- Changes on the Horizon: New US Copyright Recommendations
3. Media
- PR & Publicists
- Social Media
- Terrestrial Radio
- Streaming & Internet Radio
4. Live Performance
- Managers
- Lawyers
- Booking Agents
- Side Musicians
- Starting Life On the Road
- Tour Managers
- Sound Engineers
- Anthony's Tour of FOH
- Anthony's Tour of Monitor World
- Instrument Technicians
- Stage Production
- Merchandise
- Concert Promotion & Talent Buyers
- Entrepreneurial Thinking in Live Performance
5. New Models, Trends & Strategies
- The Entrepreneurial Musician
- Fan-Funded Recording
- Criticism of the DIY Approach
- New Business Models
- Interview: David Macias
- 360 Deals
- Sync Licensing
- Music & Big Data
- Ethics & Controversies
