Share Description
In this course, you will :
- Discover what Marketing Mix Modeling (MMM) is.
- How to Investigate Marketing Data
- How to use EXCEL to deploy a Learning Algorithm.
- Excel's Diminishing Return: How much can I spend before my CPA rises?
- Adstock with Excel: What is the lag effect of your advertisements?
Syllabus :
1.Marketing Analytics and Mix Modeling: Science behind Marketing Investment
- Marketing Mix Modeling: Science behind Marketing Investment
- Marketing Mix Modeling: Marketing Data Exploration
- Marketing Mix Modeling: Learning algorithm with Excel
- Marketing Mix Modeling: Diminishing Returns and Adstock transformations
- Marketing Mix Modeling: How to display Dim. Returns and AdSock Graphs
- Marketing Mix Modeling: How to Create a Scenario Simulator on Excel
