Social Media Strategy for Events

Description

In this course, you will learn:

• When planning an event, it's crucial to have a voice that your audience can trust.
• Determine you're What, How, and Why in order to effectively use social media to generate excitement and develop anticipation for your upcoming event.
• Create a brief for your event, establish goals on a calendar, and select the best platform for your event.
• Learn how to create a social media strategy from the ground up, including how and where to post each sort of material.
• Now that you've covered the fundamentals and other practical details, it's time to concentrate on sticking to your approach and developing it over time.
• Finally, listen to Nathalie's advice on sponsored promotion, statistics, live broadcasts, and more.

Syllabus:

1.  Introduction

   • About Me

   • Influences

   • What Will We Do in the Course?
      

2.  Preparation: First Things First, Let’s Go Down The Basics

   • The Concept

   • Creativity and Visual Communication

   • Interactivity and Networking

   • Vision
      

3. Production: Welcome to My World

   • The Brief and Auto Brief

   • Strategy

   • Content
      

4.  Postproduction: What’s Next?

   • Paid Promotion

   • Stats

   • Live Promo / Promo After the Event
      

5. Final Project

   • Social Media Strategy for Events