Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Description

This course will assist you in creating a strategy for creating and telling your own transmedia storey. You will learn how to:

• Construct compelling and well-structured narratives and complex storey worlds from your ideas
• Identify, comprehend, and engage various audiences in your stories; and
• Create consistent user experiences across multiple platforms.
• Assess existing and emerging technologies for sharing your storey with the world and engaging your audience in the larger storyworld you create.

Syllabus :

1.  What is Transmedia Storytelling?

• Graduate Certificate and Master of Visualisation, Simulation, and Immersive Design
• Conspiracy for Good
• Why so serious? Transmedia promotion for The Dark Knight
• The Matrix. An example of a transmedia world
• The Darwin Aboriginal Art Fair
• Biophilia, a transmedia story of music, technology and nature
• What is transmedia storytelling?
• An industry perspective of transmedia storytelling
• The benefits of a transmedia approach
• The importance of collaboration in the creative process
• Commercialism
• Copyright and transmedia storytelling
• The future of the term 'transmedia'
• What defines a successful transmedia project?
• The anatomy of story
• How a transmedia strategy enriches a story
• Important elements of story
• Story structure and the hero’s journey
• The role of memory, imagery and emotion in understanding story
• World building

 

2. Creative Ideas Generation - Building a Storyworld

• The premise and six word stories
• Narrative and story
• Six word stories
• Three tools for creating content
• Developing and communicating ideas
• Conceptual blending
• What is an idea?
• Developing your conceptual story idea with content
• The importance of a strong central narrative
• Creativity techniques
• The role of visual storytelling
• Planning and testing your story
• Working creatively in storyworlds by using constraints
• Building a storyworld
• Storytelling and seed ideas
• The process of developing a transmedia story
• Using storyworlds in transmedia social campaigns

 

3. Understanding a Transmedia Audience

• Audience in transmedia storytelling
• Connecting audience with story
• The collective intelligence of a transmedia audience
• Understanding the audience using ethnography
• The changing nature of audience
• Identifying and engaging your audience
• Developing strategy for engaging multiple types of audience
• Identifying and understanding user groups for virtual reality (VR) medical visualisations
• Understanding the audience using participatory design
• The potential of transmedia storytelling for audience engagement
• Rapid prototyping
• The Departure. A case study of engaging a community in participatory design

 

4. The Transmedia User Experience

• User experience in context
• Group interactive experiences
• Orientation. Unifying a transmedia story experience
• Getting a grip on experience
• Advice about audience engagement
• Evaluating user engagement
• Designing the transmedia user journey
• Continuity and expectation in the transmedia user experience
• Designing cohesive experiences for multiple audiences
• Translating stories across different media
• Ethics in transmedia storytelling
• Designing for participation

 

5. Using Creative Technologies

• Creative technologies and the transmedia experience
• Location based storytelling
• Low tech transmedia strategies
• Choosing the right technologies to tell your story
• Choosing a technology platform
• Examples of technological affordances and audience experience
• Projection mapping. Affordances, constraints and audience
• UNSW Business School Virtual Reality (VR) Marketing
• A rich multimedia project
• Experiencing technology in context
• Choosing the right platform for your story
• Illuminart. Permanent interactive projection mapping
• Illuminart
• Considerations for using current and emerging technologies for storytelling
• Managing expectations of emerging technologies
• Discussion and applications of Augmented Reality (AR) and Virtual Reality (VR)
• The future of virtual reality (VR) technologies
• The future of technology and storytelling

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