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In this course, you will :
- Learn the fundamentals of product strategy, paying particular attention to product vision, user journey mapping, business modelling, SMART objectives, customer profiling, customer jobs, customer pains, customer gains, competition, and differentiators.
- Explore buyer journey, pricing, channel strategy, positioning, branding, and product-market fit to better understand go-to-market strategies.
- As we investigate inbound vs. outbound marketing, media types, pull marketing, push marketing, social media marketing, social media channels and content, budgeting, timing, content calendars, customer activation, landing pages, customer retention, email campaigns, and minimum viable products, we will gain insights into growth strategies (MVPs).
Syllabus :
- Product Strategy
- Go To Market Strategies
- Growth Strategies
