Description
In this course you will learn
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Describe what digital marketing is
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Explain why digital marketing is important for businesses
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Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
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Explain how the different digital marketing methods can deliver value to businesses
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Identify the key features that should be included in a digital marketing strategy
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Describe how businesses can use data to target customers in their digital marketing campaign
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Explain the benefit and importance of integrating different digital marketing techniques