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In this course, you will :
- Recognize the concepts and features of sports analytics in the sporting industry, both historically and today.
- Analytical aspects in the sporting industry are interpreted (e.g., the impact of analytics in sport, player data points, performance data tracking, organisational key performance indicators, etc.).
- Understand and apply analytic topics in the sporting industry to critical thinking.
- Learn about the growing trend and field of sport analytics.
- Learn about the strategies and concepts used to evaluate players, teams, and front-office strategies.
- Discuss issues concerning sport analytics.
- Utilize data-analysis techniques to identify problems and propose innovative solutions for improving performance both on and off the field.
- Recognize concepts in sport analytics.
- Learn about the advantages and goals of sport analytics.
- Discuss the impact of sports analytics.
- Show understanding of sport analytics strategies and concepts.
Syllabus :
1. Introduction to Data in Sport
- History of Sport Analytics
- Sources of Data
- Statistical Techniques
- Technology
- Tools and Resources
2. Analytics as a Game Changer
- The Impact of Analytics on the Field of Play
- New Metrics
- Player Evaluations
- Strategic Decision Making
3. The Business of Sport Analytics
- Customer Relationship Management
- Ticketing
- Fan Engagement
- Data Visualization and Storytelling
4. Evaluating Sport Sponsorships
- Sponsorships in Sport
- Strategies
- Measuring Sponsorships
