Remarketing Strategies with Google Ads and Analytics

Description

In this course, you willl learn :

• Remarketing fundamentals using Google Ads and Analytics
• shows you how to create a remarketing strategy that works for your company by researching your target audience and tailoring ads to their interests.
• Learn about key remarketing strategies for common business use cases such as lead generation and ecommerce.
• Learn how to use the intelligent, industry-standard Google Marketing Platform to segment and create your audiences, as well as measure the ongoing effectiveness of your remarketing efforts.
• Learn how to avoid traffic cannibalization, conduct risk-free audience testing, and spot micro-conversion opportunities.

Syllabus :

1. How Remarketing Works and Audience Sources

• How remarketing works
• Best candidates for remarketing
• Popular remarketing audience sources

 

2. Strategies for Defining Audiences

• Strategies for ecommerce audiences
• Strategies for audiences to drive lead generation
• Remarketing strategies to support long sales cycles
• Audience segmentation strategies
• Using analytics to identify audiences

 

3. Set Your Campaigns Up for Success

• Risk-free audience testing (search)
• Determining micro-conversions to support the customer journey
• Align ads and content

 

4. Create Your Remarketing Audiences

• How to create custom audiences
• Create web-based audiences with Google Ads
• Create sudiences in Google Analytics

 

5. Measure Long-Term Performance

• Review campaign level data
• Use your audience report
• Get the most from your Google Analytics audience report

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