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In this course, you will :
- Learn how to adhere to bid and budget optimization rules and defend your optimization decisions. Are you curious about how top advertisers manage large accounts efficiently? Learn how to use the Google Ads Editor to make bulk changes quickly, as well as how to modify campaigns using bulk sheets.
- Learn how to use Google Ads scripts to automate almost anything on your account, track campaign performance efficiently, and leverage other Google channels such as Google Shopping.Syllabus :
1. Google Ads Strategy
- How to audit a Google Ads account
- Advanced keyword research techniques
- Auction insights and the bid simulator
- Account structure: SKAGs or STAGs
- Ad copy tactics to try in your campaigns
2. Optimizing Google Ads Account Performance
- Bid and budget optimization rules
- Retargeting audience strategy
- Rules for finding negative keywords
- Dynamic text on landing pages
3. Tips for Working Efficiently with Google Ads
- Working with Google Ads Editor
- Making changes with bulk sheets
- Choose an ad copy testing method
- Compare the tools for managing campaigns
4. Using Automation in Google Ads
- Applying automated rules
- Running Google Ads scripts
- Google Ads scripts you should be using
- Google Data Studio dashboards
5. Tracking Campaign Performance
- Custom parameters in tracking templates
- Tracking additional conversion events
- Choosing an attribution model
- Using third-party tracking tools
6. Other Google Channels
- Setting up Google Shopping campaigns
- Get started with Google Display Network
- Running video ads on Youtube
- Universal App Campaigns (UAC) on mobile
