Description
In this course, you will learn:
- Understand the foundations of Google Ads.
- Navigating Google Ads' interface.
- Making a landing page that converts.
- Set up a Google Ads account.
- Designing excellent ad creatives using Google Bard and Canva.
- Organizing Google Ads campaigns for clarity and efficiency.
- Ad settings enable you to target the proper audience.
- Creating compelling ad creatives for various campaign kinds.
- Measuring and analyzing campaign metrics for optimization.
- Best practices for running and optimizing Google Ads campaigns.
Syllabus:
1. Introduction to Google Ad
- Google Ads Free Course: Step by Step Google Adwords Guide
- Google Ads Concept
2. Google Ads Setup Process
- Build Landing Page For Ads
- Google Ads Account Creation
3. Design Creatives For Google Adwords
- Training Google Bard For Ads
- Using Canva to Build Creatives
4. Structure of Google Ads
- Overview of Structure
- Campaign Level
- Ad Set & Targeting Level
- Ads & Creative Level
- Campaign & Metrics
- (Important) ChatGPT & AI Update: Must Watch