In this course, you will :
- Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans..
- Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business..
- Expand your marketing experience as you build and hone your persona skills online and on your schedule..
- Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes..
- Discover how to collaborate with your colleagues as your work the persona exercise..
- Earn the B2B persona certificate, showing your mastery of this important tool..