Product Marketing for Technology Companies

Description

In this course, you will :

• Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team..
• Define different types of product launches and their deliverables which are recognized across both product and marketing..
• Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information..
• Create your product positioning and successfully deploy multilayered messaging through the use of strong storytelling..