Advanced Product Marketing

Description

In this course, you will :

• Learn how to define your audience and match products to their needs using various research methodologies, as well as how to develop a go-to-market strategy.
• Learn how to effectively collaborate with a variety of stakeholders, including product managers, marketers, and other researchers.

Syllabus :

1. Product Marketing Research

• Why product marketing needs research
• Research design methodologies
• Relationship with other researchers
• Writing personas

 

2. Product Marketing Positioning

• Competitive positioning
• Relationship with product managers

 

3. Product Marketing Messaging

• Building a brand house
• Breaking down messaging types

 

4. Product Marketing: Go to Market

• Determining market opportunities
• Relationship with marketing
• Completing a go-to-market plan
• Agile marketing for product marketers

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