In this course, you will :
1. What Role Does Product Marketing Play?
- What Is Product Marketing's Role?
- Aligning Key Product and Customer Metrics with Marketing Metrics
- Designing a Marketing Plan
2. Communicating with Product Marketing for a Successful Launch
- When Do You Bring in Product Marketing?
- Learning Key Marketing Terminology
- What Do You Need to Share with Product Marketing?
3. Ensuring a Successful Launch with Product Marketing
- The Go-to-market Plan and the 4Ps
- Business vs. Consumer Marketing
- How Do You Know if the Plan Worked?