Share Description
In this course, you will :
- Why traditional "brand awareness" marketing is flawed at its core.
- Have concrete examples of successful pay-per-click, direct response Google and Facebook advertising across industries.
- Recite the four stages of the PPC sales funnel and the five major types of sales leads.
- Perform the basic maths calculations required for Google and Facebook PPC.
- Explain how you can reduce your cost per acquisition (CPA)/customer acquisition cost (CAC).
- Return on Investment should be calculated and explained (ROI).
- Explain what a PPC/direct response campaign manager does.
- You should be able to find and hire PPC/direct response campaign managers or do it yourself.
Syllabus :
- PPC Case Study
- Sales Process
- PPC Math
- Success Stories
- Campaign Managers
