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In this course, you will learn :
- The primary distinction between SEM and SEO, as well as where PPC stands.
- The Benefits and Drawbacks of Pay Per Click Advertising and PPC Management.
- how to improve your AD RANK and Ad QUALITY SCORE to increase the ROI from your PPC CAmpaigns.
- PPC Ads are classified into three types: search ads, display ads, and video ads.
- About the key PPC metrics and how you can influence them positively.
- how to drastically improve your CONVERSION rates by optimising your Landing pages.
Syllabus :
- Introduction to PPC Advertising
- SEM vs SEO
- What is PPC Management?
- Pros and Cons of PPC
- Ad Score and Ad Rank Overview
- PPC Ad Quality Score Explained
- Types of PPC Ads
- PPC Campaign, Ad Group and Ad explained
- PPC Metrics
- Landing page Optimization Tips
- PPC Management Objectives
