Share Description
In this course, you will learn:
- Incorporate paid advertising smoothly with your inbound strategy.
- Master the art of budgeting for sponsored media initiatives.
- Get essential advice for planning, buying, and optimizing paid marketing operations.
Syllabus:
- Fundamentals of Paid Media
- Building a Paid Media Plan
- Maximizing Your Media Buying Budget
- Using Reporting to Optimize Your Paid Media
- If, When, and How to Work With a Paid Media Agency
