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What you will learn
- Devise the right marketing strategy for your idea or firm
- Use the vast information available in the world today to gain insight, create a competitive edge, and avoid being tomorrow’s data breach headline
- Evaluate corporate investment opportunities to drive shareholder value
- Use the language of business to communicate financial information to investors, shareholders, creditors, and regulators
- Interact with those in the “C” suite, speaking their language and making your case for your ideas
- Lead a team of people and use your influence to achieve strategic goals
- Create the right strategy for your firm to gain a competitive advantage over others in your market space, domestically and globally
